The Account Intelligence page drills into the accounts behind a finding. Where Executive Summary tells you what is happening, Account Intelligence shows you why. It pulls a chosen set of accounts together, charts their behavior across periods, and writes a root-cause narrative explaining the contribution of each driver to the overall change.
A flagged number on Executive Summary or a red row on Variance Analysis is only the start of the conversation. Someone always asks "why?" Account Intelligence is the page built to answer that. The AI looks at the selected accounts, identifies the largest contributors and structural patterns, and writes a plain-English explanation you can paste into board commentary or a follow-up email.
Make sure you have:


Step 1. Open Account Intelligence
There are two ways into the page:
Most users arrive via Investigate, so the period and account selection are usually already where you want them. Read through the page first (Steps 2 to 4), then adjust the period or accounts only if you need to (Steps 5 and 6).

Step 2. Review the Headline KPIs
The four KPI tiles at the top of the page summarize the selected account set:
Step 3. Read the Performance Chart and Root Cause Analysis
The main panel on the left, Aggregated Performance Analysis, plots the period totals and the largest contributing components as bars so you can see at a glance where the change came from. Below the chart, a short paragraph summarizes the movement in plain English.
The panel on the right, Root Cause Analysis, categorizes the drivers behind the change. Each entry has:
Read the chart and summary first to understand the size of the change, then read the root cause categories to understand the structural drivers.

Step 4. Explore the Detail Charts
Below the main panels, two further charts go deeper:
Each detail chart has its own commentary paragraph explaining what the chart shows and what to investigate next. Use these to confirm the headline narrative or to find anomalies the root cause analysis did not surface.

Step 5. Adjust the Period and Comparison
If the page did not open on the period you want, or you want to test a different comparison window, use the controls at the top of the page:
The KPI tiles, charts, and root cause narrative all regenerate when any of these change.

Step 6. Adjust the Accounts Selected
If you arrived via Investigate, the picker is already set to the accounts behind the finding. To change which accounts are included in the analysis, click the [X] accounts selected button at the top right of the page. The picker has:
The page updates as you change the selection, so you can iterate (broaden the selection to see context, narrow it to isolate a driver) without leaving the page.